Sign up Enter your work email address * I consent to the use of my personal data. In accordance with SmartBrief's privacy policy, including its cookie policy. Complete sign up Sign up for other briefs from SmartBrief and MMA MMA Marketing Data Think Tank Newsletter Powered By SmartBrief About MMA Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketeres, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA's mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers. Created by SmartBrief, a business news publisher, in partnership with MMA. A daily snapshot of mobile marketing with news from Washington Post, USA Today, New York Times and other leading sources. Summaries of what matters to you, written by expert editors to save you time and keep you informed and prepared. Now you can keep current with your industry without having to sift through the news every day. You don't need to be a member of the association to take advantage of this free service. Welcome to SmartBrief. SmartBrief is the leading online publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with more than 180 trade associations, professional societies nonprofits and corporate entities.