Sign up Enter your work email address * Confirm your email: I consent to the use of my personal data. In accordance with SmartBrief's privacy policy, including its cookie policy. Complete sign up About Joe Favorito. Joe Favorito has over 30 years of award winning business development and strategic communications expertise in sports, entertainment, brand building, storytelling, media, athletic administration and leadership. Created by SmartBrief, a business news publisher, in partnership with Joe Favorito. A weekly snapshot of the sports marketing industry with news from Front Office Sports, Sports Business Daily, SportsMoney (Forbes) and other leading sources. Summaries of what matters to you, written by expert editors to save you time and keep you informed and prepared. Now you can keep current with your industry without having to sift through the news every day. Best of all, SmartBrief is completely free for everyone. Welcome to SmartBrief. SmartBrief is the leading online publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with more than 180 trade associations, professional societies nonprofits and corporate entities.