Good morning!

Today, we're taking a look at entry-level jobs and certifications in the AI era. Also in this issue:

💼 Why intent matters more than AI in entry-level hiring
🌐 Google emphasizes "durable skills" in AI era
🌱 Regenerative leadership can combat workplace fatigue

Here's a look at what we're seeing, what it means, what we're anticipating, what's resonating and what you think about today’s workplace. Let's get SMART!

The rise of AI is transforming the entry-level job market, requiring candidates to possess problem-solving skills and specific technical competencies, says Diana Godwin at Amazon Web Services. Godwin emphasizes the growing importance of certifications in demonstrating practical skills, especially for those without traditional technical backgrounds.

While AI is often blamed for the decline in entry-level jobs, the real issue is a lack of intent in job design, writes Dmitry Zaytsev, founder of Dandelion Civilization. Zaytsev argues that companies need to align roles with employees' personal goals and aspirations to improve retention and engagement, and suggests making intent visible during hiring, designing micro-experiences for employees and rewarding adaptability.

Google is leveraging AI to enhance human connection and emotional intelligence, says Brian Glaser, chief learning officer. The Google School for Leaders focuses on developing "durable skills" such as creativity, empathy and judgment to prepare leaders for the AI era. "AI can help us with many things, but these durable, human skills will continue to be at the center of how we work and lead," Glaser says.

Gallup's Vibhas Ratanjee and Dean Carter discuss the need for regenerative leadership to address workplace fatigue, noting that only 20% of employees feel connected to their workplace culture. They emphasize the importance of human-centered HR practices that focus on employee well-being and personal growth, drawing on Carter's experience at Patagonia, Sears, Kmart and other companies.

Is your company rolling out certification programs? Send me an email and let me know.

As always, let me know if there's a subject area or topic you want to see covered more. 

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