Good morning! The CHRO role is ever-evolving, with company boards seeking strategic partners in
 
September 18, 2025
CONNECT WITH SMARTBRIEF XFacebookLinkedIn
 
 
CHRO SmartBrief
Business News for HR ExecutivesSIGN UP ⋅   SHARE
 
Top Story
 
Good morning!

The CHRO role is ever-evolving, with company boards seeking strategic partners in driving business and employees requiring understanding and investment. Today, we'll look at a couple of ways you can move your own career forward while creating a strong company culture and pushing business outcomes. 

Also in this issue:

🥶 Company reactions to cooling labor market
☕ Starbucks employees sue
🦋 Transformation and paradoxes

Here's a look at what we're seeing, what it means, what we're anticipating, what's resonating and what you think about today’s workplace. Let's get SMART!
 
Vintage station wagon car with cash roll of American dollars on roof. Shot with copy space
(CatLane/Getty Images)
Boards want CHROs who drive business strategy and results
Company boards now expect CHROs to act as strategic business partners, integrating talent strategy with business outcomes, writes Tammy Perkins, HR executive. Beyond just HR metrics, CHROs must demonstrate how people decisions impact growth, margins and innovation. Boards also look for success in driving culture, creating clear succession plans and applying data for predictive insights.
Full Story: HR Executive (9/15)
share-text
 
 
 
 
What That Means
 
How HR can enhance value through strategic versatility
HR professionals must embrace strategic versatility to navigate business paradoxes and create value, according to Dave Ulrich, HR expert. Ulrich argues that true strategic value comes from the ability to operate fluently across competing demands. Rather than settling for business jargon or focusing solely on internal initiatives, HR must demonstrate the capacity to balance and integrate paradoxes, such as compliance with growth, automation with humanity and global consistency with local relevance.

SmartTake: Paradox management is not just a leadership preference but a necessary discipline for aligning internal practices with external expectations and sustaining organizational identity.
Full Story: Forbes (tiered subscription model) (9/17)
share-text
 
IBM's AI-driven HR transformation: "A rocky road" to success
IBM's CHRO, Nickle LaMoreaux, shared IBM's journey of integrating AI during her keynote presentation at this year's HR Tech conference. Starting in 2017 with Watson Assistant, IBM centralized its AI tools into AskHR, leading to a 40% reduction in HR operating budget and 100% manager adoption. LaMoreaux admitted that though the decade-long transformation had challenging moments, the company's commitment to process improvement, user-centric design and cultural support led to successful outcomes. “It was a rocky road. It was anything but amazing,” LaMoreaux said.
Full Story: HR Executive (9/17)
share-text
 
 
 
 
What We're Anticipating
 
Walmart CPO: HR must avoid "AI for AI's sake"
 
Signage at a Walmart store in San Leandro, California, US, on Tuesday, Aug. 19, 2025. Walmart Inc. is scheduled to release earnings figures on August 21. Photographer: David Paul Morris/Bloomberg via Getty Images
(Bloomberg/Getty Images)
Walmart Chief People Officer Donna Morris emphasizes the importance of strategic planning in AI integration, urging HR leaders to define clear goals and collaborate closely with digital teams. Speaking at the HR Technology Conference, Morris highlights the need to avoid implementing "AI for AI's sake," advising purposeful investment to maximize efficiency and maintain credibility.
Full Story: HR Executive (9/15)
share-text
 
 
Study: Lack of internal employee investment, even as labor market cools
Fortune (tiered subscription model) (9/17)
 
 
Starbucks faces employee lawsuit over company's new dress code
Star Tribune (Minneapolis) (9/17)
 
 
 
 
Free eBooks and Resources
 
Free eBooks and resources brought to you by our sponsors
 
 
 
 
 
What's Resonating
 
 
Constant workplace monitoring is eroding trust, culture
Forbes (tiered subscription model) (9/12)
 
 
Calif. "No Robo Bosses" Act would regulate AI's input
JD Supra (9/15)
 
 
The silent cost of "Quiet Stayers"
SmartBrief/Leadership (9/10)
 
 
 
 
What Do You Think?
 
How do you think should CHROs should drive strategic growth?
VoteInvesting in employee upskilling
VoteSuccession architecture
VoteRisk management
VoteBoosting culture
VotePredictive analytics
VoteTransformation champion
VoteMultiple (or all) of the above
 
 
 
 
Editor's Note
 
Alyson Trager
The CHRO role is ever-expanding beyond just people management and into a role that oversees business outcomes, financial data and managing the many paradoxical pieces of leading a business. In today's Forbes article on navigating these paradoxes, Dave Ulrich argued for five actionable ways to commit to this type of management: redefining success metrics, hiring differently, investing in middle-management training, using technology intentionally and engaging with customers and investors. 

As always, let us know if there's a subject area or topic you want to see covered more. 

If you like CHRO, hate CHRO or want to submit a story, email me at alyson.trager@futurenet.com. The kindest compliment you can pay CHRO SmartBrief is to send this link to your friends and colleagues so they can subscribe. Thanks!
 
 
 
 
SmartBreak: Question Of The Day
 
Bobby Riggs, who lost to Billie Jean King in a "Battle of the Sexes" tennis exhibition in 1973, won the men's singles and doubles and mixed doubles titles at which Grand Slam event in 1939?
Did Riggs throw the "Battle"? ESPN explored the idea that it was possible.
VoteAustralian Open
VoteFrench Open
VoteUS Open
VoteWimbledon
 
 
Got this from a friend? Subscribe now and stay in the loop!
Sign Up
 
 
“

I'll tell you, being involved in human space flight, it is an emotional endeavor.
Ellen Ochoa,
astronaut
Hispanic Heritage Month is Sept. 15 to Oct. 15

“
 
 
SmartBrief FutureFollow SmartBriefXFacebookLinkedIn
Contact Us: Feedback | Advertise
Sign Up | Update Profile | Advertise with SmartBrief
Unsubscribe | Privacy Policy
Copyright © 2025 SmartBrief. All Rights Reserved. A division of Future US LLC.
Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.